Social media can be a important tool for small to medium businesses, but it takes a big commitment. Given the nature of social media, it requires lots of love and attention and a willingness to engage directly with your audience – but with a social media strategy and careful planning to streamline your activity it can get a manageable asset for your business. The key is to choose the social media strategy that’s stylish suited to your business, and concentrate only on a many social media channels – not all of them. It's better to do one or two really well also do all of them poorly. With this in mind, Social Media Marketing is n’t for allbusinesses.However, you should n’t be moreover, If your target audience is n’t hanging out there. It’s all about understanding who your target audience is, what their requirements/ wants are, and understanding and where you ’re going to get the stylish return on investment for your marketing efforts.