Search Engine Optimization (SEO)

What is SEO?

SEO, or Search Engine Optimisation is a dynamic and ever-evolving art matched with science. The basic premise of Search Engine Optimization, is for businesses to occupy search engine results real estate. Ideally, the top 3 spaces. The key objective of SEO to note, is the fact that these listings are ‘organic’, meaning you are not paying for that ‘ad space’.

The reason having that real estate is so powerful, is easily explained with Click Through Rate (CTR). CTR is a ratio (showcased as a %) showing how often people who see your ad or free product listing end up clicking it. Each click on to your site is a chance for a potential customer to convert and buy your product or services.