In order to determine the most suitable Social Media Marketing strategy for your business we need to understand the overall business objectives and what output you need from social media to help you achieve your aims, whether that be
.
Awareness ( grow following)
Engagement with target audience so they become interested in your product
Enhance relationship with being customers
It’s also a good time to check out what your competitors are doing, and also your target audience to see what social channels they're active on. You want to concentrate on a select many rather than all the social channels. Some of the more common ones we deal with for small business are:

Facebook

Facebook is an excellent and cost-effective way to reach a large proportion of your target audience. There are1.4 billion users on Facebook gauging all demographics and users tend to spend a decent quantum of time per day on the point. It also has good targeting options to upgrade your activity and there are now also retargeting options to target people who have previously visited your website.

LinkedIn

LinkedIn is the stylish option for B2B marketing given it's a professional networking site. It allows businesses to directly reach out to individuals within their network and beyond, and directly connect with people who are engaging with your content (via relish/ opining on your posts). LinkedIn can be especially successful when you have a strong content plan – it’s all about furnishing and participating useful information to help your audience and also place yourself as an assiduity leader on a specific content and give instructional resources. One of the crucial benefits of LinkedIn is the capability to target by interest and job function, which allows you to be very specific.

YouTube

With one-third of all online activity spent watching videos, there’s a good chance some of your target audience will be on YouTube. Video also has much advanced engagement rates over text. Businesses can use YouTube to either share their own video content (which depending on the nature of the video can be produced at a cost-effective rate these days) or announce on other business’ video content and channels.